Ford ranger raptor gay commercial

Ford has released an LGBTQ-friendly commercial featuring the Raptor version of their Ranger and/or F line of trucks. The commercial features two Ford Rang. Context The "Very Gay Raptor" is a real truck created by Ford in The company reportedly created the car in response to a social media post that referred to the "Performance Blue" color.

The company noticed and, in response, took the concept of a very gay Ranger Raptor and ran with it. According to Ford, the commenter wrote in response to the reveal, “Well that’s a cool car!. And as ABC News explained in , the rainbow-colored model of Ranger Raptor was not for sale. Given the social success of that tweet, some months later, Ford Europe released this commercial on Youtube, repeating the idea of a rainbow-colored Ranger Raptor.

It was an initiative of Ford Europe in Carmaker Ford debuted a Pride-themed rainbow-colored Ranger Raptor in , but some social media users are sharing the car’s promotional footage in and saying the campaign comes after Bud. I agree with OP somewhat here. Log in. What has been your single greatest learning from the campaign? The strictly necessary Essential for the functioning of this website. MtnScout New member. Men's Health Access exclusive muscle-building workouts and weight loss diets with our digital membership program.

Latest: Bucknut22 Today at AM. We are taking it to places around the world so that people can see Ford is a brand that champions inclusivity and drives out discrimination. Watt: It was very positive, particularly in Europe. From Men's Health for Go Army While the practice is, luckily, becoming more and more a thing of the past, there are sadly still people out there who will use the term "gay" as a pejorative.

The idea had to be somewhat bulletproof in how we presented it because we knew it was going to be a risk for Ford to sign off on the campaign and enter the conversation around such a divisive subject. Share this post LinkedIn Send Print. F Tremor Purchasing. Then they go gay around in the dirt.

That's weird, I was thinking the little Raptor is very capable. It's going to be at places where the brand would typically make an appearance like automotive shows. Watt: The tonality was extremely important. Imagine instead of taking this time to teach your kid inclusivity and why Ford made the ad, to instead go on the internet to look for like minded idiots.

The car is actually booked in terms of appearance for a whole year. Wow, triggered. That kind of casual, everyday homophobia is less socially acceptable than it used to be—in part due to the fact that now people are more inclined to call it out when they see or hear it. One commenter from Germany, however, described the choice of blue color as "very gay. Of course, there were people along the way who questioned things and rightly so.

Fozzy said:.

Rainbow ford raptor

The point of this campaign is to find out why that polarisation occurs, address it, tackle it, and make the world a friendlier place. Escape Hatch Well-known member. Despite not having any paid media, it became the best performing post ever for Ford Europe. There are non-automotive companies that have a bearing on mobility and then there are the automakers that are disrupting the whole industry. Philip Ellis.